| Hisense: Breaking Recurring Channel Conflict |
| 作者姓名：Miao Cui, Xin Li, Heng Wu, Wanling Li |
| 商品類型：Case (Field) | 商品編號：W26698 |
| 出版日期：2022/05/13 | 內容長度：13 頁 |
Hisense Group Co. Ltd. (Hisense) was a leading manufacturing enterprise in the Chinese household appliance industry. In 2010, Hisense began to lay out its online channels. At that time, the same products had different prices in different channels, which caused fierce channel conflicts. To solve this problem, Hisense segmented online and off-line products and took a series of actions to help off-line channels improve efficiency and reduce prices. Therefore, .....more
|
| Hisense: Breaking Recurring Channel Conflict - Teaching Note |
| 作者姓名：Miao Cui, Xin Li, Heng Wu, Wanling Li |
| | 商品編號：W26699 |
| 出版日期：2022/05/13 | 內容長度：13 頁 |
Teaching note for product W26698.
|